businessFind what keeps making smokeStop fixing symptoms and find the conflict underneath them.May 31, 02026Startup Marketing System PlaybookA system-first startup marketing model based on MaRS Best Practices with April Dunford.March 24, 02026SaaS for businessCore Accounting: Quickbooks Google Workspace Domain: Google domains Passwords: 1Password Email: Hey Payroll: Gusto PM: Basecamp...March 06, 02023Improvement ProposalsProcess goal: Source improvements and clarify decision making accountability by removing uncertainty over roles or responsibilities...January 09, 02023Content MarketingContent Marketing is the buzzword for digital publishing across the web, email, and social platforms. Startup...January 05, 02023ManagementManagement is the act of aligning peoples actions, behaviors, and attitudes with the needs of the...December 22, 02022AffiliationAfter hearing and laughing about the Mucinex sickwear, I’ve been collecting what I refer to as...September 14, 02022CultureThe Four Dirty C Words of the Internet ACT: A Cyclic Theory Of Subcultures Power Laws,...September 14, 02022HiringKnow how this hire affects your growth plan: I am hiring for [ ] to be...September 13, 02022Software teamsCollaborate through APIs. Ship into production every week Outsource everything but the core. People choose what...June 20, 02022NoSay no, build slack.April 28, 02022PricingThe only way to determine how much someone will pay for something is to put it...January 22, 02022Rules Of OrderRoberts Rules of Order is America’s foremost guide to parliamentary procedure. It is used by more...November 16, 02021StrategyStrategy is how your beliefs inform your approach. Tactics are specific actions you take to improve...October 18, 02021MarketingWhat is marketing?October 04, 02021A Model of Business ExpertiseBusiness expertise comes from better ways of structuring or organizing knowledge.September 07, 020217 PowersYou have to take deliberate action to generate the information necessary to find the route to Power.September 07, 02021Long Term ThinkingLong Term Thinking Book list: What is Called Thinking? by Martin Heidegger Clock of the Long...August 25, 02021Amazon 1997 Letter To ShareholdersTo our shareholders: Amazon.com passed many milestones in 1997: by year end, we had served more...August 02, 02021MeetingsWhat is the point of meetings?July 28, 02021Steve Jobs Excerpts2010 D8 Conference (Recorded June 2010. Steve would pass away on October 5, 2011. This was...July 28, 02021ValuescoreJuly 25, 02021Useful QuestionsQuick answers A list of ways to answer a question, in order of low to high...June 28, 02021LeadershipWe're all leading all the time, well or poorly. Leadership here refers to team leadership, in...June 24, 02021Solitude and LeadershipTitle: Solitude and Leadership Author: William Deresiewicz Origin: The American Scholar Solitude and Leadership was delivered...June 24, 02021Business ChallengesCreating value as an entrepreneur Customer traction : Every day, are there more people who would...June 23, 02021The Irreducible Components of LeadershipIn a powerful 2009 address to healthcare CEOs, Paul O'Neill shares what he has learned are...June 19, 02021Your workThe work of marketing your work is where your work begins.May 27, 02021Make It CountCall it whatever you want. Marketing is what controls and expands your reach, your impact, your outcomes, your effects, your changes, and your results.January 20, 02021Standard AutomationI very much dislike situations where I ask myself the question, “what do I do?”October 07, 02020Black Friday DealsWhat does your “deal” change for the people who didn’t choose you before?October 01, 02020Managing a remote teamHow to manage and work with a remote team.September 21, 02020Perception OptimizationOptimizing the value of what you've created for a specific audience.September 17, 02020Marketing DifferentiationThe mess of differentiation.August 10, 02020Marketing and PositioningA riff on marketing and positioningJuly 20, 02020Notes from Heroic LeadershipReal leaders—real heroes—find fulfillment, meaning, and even success by shifting their gaze beyond self-interest and serving others.June 17, 02020The big problem with businessWhy don't people choose you?May 28, 02020