Content Marketing
Content Marketing is the buzzword for digital publishing across the web, email, and social platforms.
- Priceonomics: The Content Marketing Handbook
- B2C Content Marketing
- Mario Peshev: The Guide to Consistently Producing High Quality Content
- Sparktoro: The Paradox of Content Marketing to Beginners vs. Experts
- Animalz: The Content Writing Guide
- Animalz: Low Effort, High Impact Content Ideas
- Hubspot Hit a Wall with Content Marketing. So They Bought The Hustle.
- Jordan O’COnnor: Content Flywheel
- Ann Handley: How to Create Ridiculously Good Content (video)
- Daniel Miessler: Content Value Hierarchy
- Successes and failures of startup content marketing
Example outcome goals:
- Improve website traffic volume which we could potentially measure by tracking the number of unique visitors to the site.
- Improve website conversion rate which we could potentially measure by tracking the number of sales made through the website.
- Improve email subscriber click-through rate which we could potentially measure by tracking the number of clicks on links within the newsletter.
- Improve email subscriber forward rate which we could potentially measure by tracking the number of subscribers who forward the newsletter to others.
- Improve email subscriber conversion rate which we could potentially measure by tracking the number of subscribers who take a specific action, such as signing up for a webinar or making a purchase, after receiving the newsletter.
- Improve social media engagement from our social media followers which we could potentially measure by tracking the number of likes, comments, and shares on our social media posts.