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Content Marketing

Content Marketing is the buzzword for digital publishing across the web, email, and social platforms.

Example outcome goals:

  • Improve website traffic volume which we could potentially measure by tracking the number of unique visitors to the site.
  • Improve website conversion rate which we could potentially measure by tracking the number of sales made through the website.
  • Improve email subscriber click-through rate which we could potentially measure by tracking the number of clicks on links within the newsletter.
  • Improve email subscriber forward rate which we could potentially measure by tracking the number of subscribers who forward the newsletter to others.
  • Improve email subscriber conversion rate which we could potentially measure by tracking the number of subscribers who take a specific action, such as signing up for a webinar or making a purchase, after receiving the newsletter.
  • Improve social media engagement from our social media followers which we could potentially measure by tracking the number of likes, comments, and shares on our social media posts.