Content Marketing

Content Marketing is the buzzword for digital publishing across the web, email, and social platforms.

• Priceonomics: The Content Marketing Handbook
• B2C Content Marketing
• Mario Peshev: The Guide to Consistently Producing High Quality Content
• Sparktoro: The Paradox of Content Marketing to Beginners vs. Experts
• Animalz: The Content Writing Guide
• Animalz: Low Effort, High Impact Content Ideas
• Hubspot Hit a Wall with Content Marketing. So They Bought The Hustle.
• Jordan O’COnnor: Content Flywheel
• Ann Handley: How to Create Ridiculously Good Content (video)
• Daniel Miessler: Content Value Hierarchy
• Successes and failures of startup content marketing

Example outcome goals:

• Improve website traffic volume which we could potentially measure by tracking the number of unique visitors to the site.
• Improve website conversion rate which we could potentially measure by tracking the number of sales made through the website.
• Improve email subscriber click-through rate which we could potentially measure by tracking the number of clicks on links within the newsletter.
• Improve email subscriber forward rate which we could potentially measure by tracking the number of subscribers who forward the newsletter to others.
• Improve email subscriber conversion rate which we could potentially measure by tracking the number of subscribers who take a specific action, such as signing up for a webinar or making a purchase, after receiving the newsletter.
• Improve social media engagement from our social media followers which we could potentially measure by tracking the number of likes, comments, and shares on our social media posts.