business Startup Marketing System Playbook A system-first startup marketing model based on MaRS Best Practices with April Dunford. March 24, 02026 SaaS for business Core Accounting: Quickbooks Google Workspace Domain: Google domains Passwords: 1Password Email: Hey Payroll: Gusto PM: Basecamp... March 06, 02023 Improvement Proposals Process goal: Source improvements and clarify decision making accountability by removing uncertainty over roles or responsibilities... January 09, 02023 Content Marketing Content Marketing is the buzzword for digital publishing across the web, email, and social platforms. Startup... January 05, 02023 Management Management is the act of aligning peoples actions, behaviors, and attitudes with the needs of the... December 22, 02022 Affiliation After hearing and laughing about the Mucinex sickwear, I’ve been collecting what I refer to as... September 14, 02022 Culture The Four Dirty C Words of the Internet ACT: A Cyclic Theory Of Subcultures Power Laws,... September 14, 02022 Hiring Know how this hire affects your growth plan: I am hiring for [ ] to be... September 13, 02022 Software teams Collaborate through APIs. Ship into production every week Outsource everything but the core. People choose what... June 20, 02022 No Say no, build slack. April 28, 02022 Pricing The only way to determine how much someone will pay for something is to put it... January 22, 02022 Rules Of Order Roberts Rules of Order is America’s foremost guide to parliamentary procedure. It is used by more... November 16, 02021 Strategy Strategy is how your beliefs inform your approach. Tactics are specific actions you take to improve... October 18, 02021 Marketing What is marketing? October 04, 02021 A Model of Business Expertise Business expertise comes from better ways of structuring or organizing knowledge. September 07, 02021 7 Powers You have to take deliberate action to generate the information necessary to find the route to Power. September 07, 02021 Long Term Thinking Long Term Thinking Book list: What is Called Thinking? by Martin Heidegger Clock of the Long... August 25, 02021 Amazon 1997 Letter To Shareholders To our shareholders: Amazon.com passed many milestones in 1997: by year end, we had served more... August 02, 02021 Meetings What is the point of meetings? July 28, 02021 Steve Jobs Excerpts 2010 D8 Conference (Recorded June 2010. Steve would pass away on October 5, 2011. This was... July 28, 02021 Values core July 25, 02021 Useful Questions Quick answers A list of ways to answer a question, in order of low to high... June 28, 02021 Leadership We're all leading all the time, well or poorly. Leadership here refers to team leadership, in... June 24, 02021 Solitude and Leadership Title: Solitude and Leadership Author: William Deresiewicz Origin: The American Scholar Solitude and Leadership was delivered... June 24, 02021 Business Challenges Creating value as an entrepreneur Customer traction : Every day, are there more people who would... June 23, 02021 The Irreducible Components of Leadership In a powerful 2009 address to healthcare CEOs, Paul O'Neill shares what he has learned are... June 19, 02021 Your work The work of marketing your work is where your work begins. May 27, 02021 Make It Count Call it whatever you want. Marketing is what controls and expands your reach, your impact, your outcomes, your effects, your changes, and your results. January 20, 02021 Standard Automation I very much dislike situations where I ask myself the question, “what do I do?” October 07, 02020 Black Friday Deals What does your “deal” change for the people who didn’t choose you before? October 01, 02020 Managing a remote team How to manage and work with a remote team. September 21, 02020 Perception Optimization Optimizing the value of what you've created for a specific audience. September 17, 02020 Marketing Differentiation The mess of differentiation. August 10, 02020 Marketing and Positioning A riff on marketing and positioning July 20, 02020 Notes from Heroic Leadership Real leaders—real heroes—find fulfillment, meaning, and even success by shifting their gaze beyond self-interest and serving others. June 17, 02020 The big problem with business Why don't people choose you? May 28, 02020
