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Books

  • Gregory A. Sand: Encyclopedia of Merchandising: Fast-Moving Consumer Goods (1998)
  • Davis Dyer, Frederick Dalzell, and Rowena Olegario: Rising Tide (2004)
  • Chris Anderson: The Long Tail (2006)
  • Joseph Kerry, Paul Butler: Smart Packaging Technologies for Fast Moving Consumer Goods (2008)
  • David Towner: CPG 101 (2011)
  • Meister Sandra: Brand Communities for Fast Moving Consumer Goods (2012)
  • A. G. Lafley: Playing to Win (2013)
  • Greg Thain: Store Wars (2012)
  • Greg Thain: Fmcg (2014)
  • Jimmi Rembiszewski and Peter Lorange: From Great to Gone (2014)
  • Siem Haffmans, Marjolein van Gelder, Yvo Zijlstra, Ed Hinte: Products That Flow (2018)
  • James F Richardson: Ramping your brand (2019)
  • Kyle Huffstetler: The Entrepreneur’s Guide to Consumer Packaged Goods (2020)