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2020 Presidential Candidate Website Comparison

Planted 02020-01-10

In a race over power of a nation how do the players compare?

Metrics traced:

  • Candidate
  • URL
  • Homepage title
  • Homepage size
  • Sitemap size
  • Google index
  • Popup
  • Minimum donation default
  • Maximum donation default
  • Standard deviation of donation default
  • Web.dev basic metrics
  • WAVE errors
  • Campaign Fundraising
  • Logo HEX values
  • CMS

Candidates

Only candidates with $12,000,000+ in campaign fundraising were traced. In order of campaign fundraising as of January 10, 2020 as shown on opensecrets.org.

  1. Donald Trump
  2. Bernie Sanders
  3. Elizabeth Warren
  4. Pete Buttigieg
  5. Tom Steyer
  6. Joe Biden
  7. Kamala Harris
  8. Cory Booker
  9. Amy Klobuchar
  10. Andrew Yang
  11. John Delaney

Homepage title

  • Home | Donald J. Trump for President
  • Bernie Sanders - Official Campaign Website
  • Elizabeth Warren
  • Pete Buttigieg for President - Official Campaign Website
  • Tom Steyer - Democrat for President in 2020
  • Joe Biden for President: Official Campaign Website
  • Kamala Harris For The People
  • Cory 2020
  • Amy Klobuchar for President: Let’s Get to Work!
  • Yang2020 – Andrew Yang for President
  • John Delaney for President | Focus on the Future

Homepage size

  1. 0.39 MB: Donald Trump
  2. 0.9 MB: Joe Biden
  3. 2.8 MB: Cory Booker
  4. 2.9 MB: Bernie Sanders
  5. 3.5 MB: Kamala Harris
  6. 3.6 MB: John Delaney
  7. 3.8 MB: Andrew Yang
  8. 4.3 MB: Elizabeth Warren
  9. 5.1 MB: Amy Klobuchar
  10. 5.9 MB: Pete Buttigieg
  11. 7.0 MB: Tom Steyer

URL

  • www.donaldjtrump.com (canonical not defined)
  • berniesanders.com (canonical not defined)
  • elizabethwarren.com (canonical not defined)
  • peteforamerica.com
  • www.tomsteyer.com
  • joebiden.com
  • kamalaharris.org
  • corybooker.com/homepage/
  • amyklobuchar.com
  • www.yang2020.com
  • www.johndelaney.com

Sitemap size

A sitemap is an offering of a map of a websites pages from the website itself, telling bots (like Google) what pages to add into (Google) search. I do find it interesting our top three in funding all provide no sitemap.

  1. 676: Tom Steyer
  2. 549: John Delaney
  3. 334: Andrew Yang
  4. 140: Cory Booker
  5. 92: Joe Biden
  6. 62: Amy Klobuchar
  7. 59: Pete Buttigieg
  8. no sitemap: Donald Trump, Bernie Sanders, Elizabeth Warren, Kamala Harris

Google index

These are pages Google has crawled and added to Google search from a website.

  1. 14,700: Bernie Sanders
  2. 12,300: Elizabeth Warren
  3. 2,450: Joe Biden
  4. 1,530: John Delaney
  5. 981: Donald Trump
  6. 811: Tom Steyer
  7. 735: Pete Buttigieg
  8. 694: Cory Booker
  9. 494: Kamala Harris
  10. 487: Andrew Yang
  11. 213: Amy Klobuchar

This one may be a bit arbitrary if they A/B test popups based on specific conditions but it’s still interesting.

  • N/A: Donald Trump
  • N/A: John Delaney
  • Donate popup: Bernie Sanders
  • Donate popup: Elizabeth Warren
  • Survey popup: Pete Buttigieg
  • Donate popup: Tom Steyer
  • Email popup: Joe Biden
  • Donate popup: Kamala Harris
  • Donate popup: Cory Booker
  • Donate popup: Andrew Yang
  • Email & Donate popup: Amy Klobuchar

Minimum donation default

This means the lowest button on the first interaction I had with donation default buttons. It’s important to note this because I realized these defaults are A/B tested and are actually different than defaults you’ll see across the same candidates website — also interesting to note candidates use ActBlue and WinRed as companies to handle this A/B testing (I assume). And I believe WinRed increases donations much better than ActBlue does, but that’s for another time.

  1. $25: Donald Trump
  2. $15: Elizabeth Warren
  3. $10: Andrew Yang
  4. $5: Pete Buttigieg, Joe Biden, Kamala Harris, Cory Booker, Amy Klobuchar, John Delaney
  5. $2.70: Bernie Sanders
  6. $1: Tom Steyer

Maximum donation default

This means the largest button on the first interaction I had with donation default buttons.

  1. $2,800: Donald Trump
  2. $1,000: Bernie Sanders, Cory Booker
  3. $500: Joe Biden
  4. $250: Elizabeth Warren, Pete Buttigieg, Andrew Yang
  5. $100: Kamala Harris, Amy Klobuchar
  6. $50: Tom Steyer, John Delaney

Standard deviation of donation default

How spread out the donation defaults are from each defaults average.

  1. 923.99: Donald Trump
  2. 372.75: Cory Booker
  3. 336.74: Bernie Sanders
  4. 169.3: Joe Biden
  5. 87.04: Andrew Yang
  6. 85.74: Elizabeth Warren
  7. 85.60: Pete Buttigieg
  8. 34.73: Kamala Harris
  9. 34.73: Amy Klobuchar
  10. 17.86: Tom Steyer
  11. 17.45: John Delaney

Web.dev Performance

Measures: First Contentful Paint, First Meaningful Paint, Speed Index, First CPU Idle, Time to Interactive, Max Potential First Input Delay, Total Blocking Time.

  1. 79: Donald Trump
  2. 74: Joe Biden
  3. 64: Bernie Sanders
  4. 60: Amy Klobuchar
  5. 42: Andrew Yang
  6. 39: Kamala Harris
  7. 33: Pete Buttigieg
  8. 31: Tom Steyer
  9. 20: Cory Booker
  10. 23: John Delaney
  11. 3: Elizabeth Warren

Web.dev Accessibility

These checks highlight opportunities to improve the accessibility of a website. Although only a subset of accessibility issues can be automatically detected.

  1. 100: Andrew Yang
  2. 94: Cory Booker
  3. 92: Bernie Sanders, Tom Steyer, Kamala Harris
  4. 89: Elizabeth Warren, Joe Biden
  5. 88: Donald Trump
  6. 71: John Delaney
  7. 70: Pete Buttigieg
  8. 64: Amy Klobuchar

Web.dev Best Practices

These checks highlight opportunities to improve the overall code health of a website.

  1. 100: Bernie Sanders
  2. 85: Donald Trump, Kamala Harris
  3. 77: Elizabeth Warren, Pete Buttigieg, Joe Biden, Cory Booker, Andrew Yang
  4. 69: Tom Steyer, Amy Klobuchar, John Delaney

Web.dev SEO

These checks ensure that a page is optimized for search engine results ranking.

  1. 100: Bernie Sanders
  2. 98: Donald Trump, Elizabeth Warren
  3. 92: Pete Buttigieg, Kamala Harris, Andrew Yang
  4. 91: Joe Biden, Amy Klobuchar
  5. 89: Tom Steyer
  6. 84: John Delaney
  7. 83: Cory Booker

WAVE Errors

Number of identified accessibility and Web Content Accessibility Guideline (WCAG) errors.

  1. 0: Donald Trump, Bernie Sanders, Joe Biden
  2. 1: Tom Steyer, Andrew Yang
  3. 2: Kamala Harris
  4. 3: Cory Booker
  5. 4: Pete Buttigieg
  6. 15: Elizabeth Warren, John Delaney
  7. 36: Amy Klobuchar

Campaign Fundraising

Only candidates with $12,000,000+ in campaign fundraising were traced. In order of campaign fundraising as of January 10, 2020 as shown on opensecrets.org.

  1. $165,671,189: Donald Trump
  2. $73,797,153: Bernie Sanders
  3. $60,049,476: Elizabeth Warren
  4. $50,936,509: Pete Buttigieg
  5. $49,633,653: Tom Steyer
  6. $36,760,280: Joe Biden
  7. $22,796,614: Kamala Harris
  8. $18,205,502: Cory Booker
  9. $17,389,552: Amy Klobuchar
  10. $15,020,173: Andrew Yang
  11. $12,059,960: John Delaney

Logo HEX Values

  • Donald Trump

    Blue
    Hex: #25245c

    Red
    Hex: #c41d2b
  • Andrew Yang

    Blue
    Hex: #002D72

    Red
    Hex: #DA3248
  • Joe Biden

    Blue
    Hex: #224192

    Red
    Hex: #EB2026
  • Bernie Sanders

    Blue
    Hex: #005F92

    Red
    Hex: #F40634
  • Kamala Harris

    Blue
    Hex: #392d8b

    Red
    Hex: #f44e4e
  • Cory Booker

    Blue
    Hex: #0099ff

    Red
    Hex: #db3136
  • John Delaney

    Blue
    Hex: #84b8e3

    Red
    Hex: #ee283b
  • Amy Klobuchar

    White
    Hex: #FFFFFF

    Blue
    Hex: #1988FF
  • Elizabeth Warren

    White
    Hex: #FFFFFF

    Green-cyan
    Hex: #b7e4cf
  • Pete Buttigieg

    White
    Hex: #FFFFFF

    Blue
    Hex: #1d253c
  • Tom Steyer

    White
    Hex: #FFFFFF

    Orange
    Hex: #F05B3A

CMS

Content management system (CMS) is an application that uses a database to manage all content for a website.

  • Wordpress: Tom Steyer, Joe Biden, Cory Booker, Amy Klobuchar, Andrew Yang, John Delaney
  • Contentful: Elizabeth Warren
  • N/A: Donald Trump, Bernie Sanders, Pete Buttigieg, Kamala Harris