CPG
Planted 02021-10-09
Articles
- Wikipedia: Fast-moving consumer goods (FMCG)
- Wikipedia: Category management
- Wikipedia: Category: Manufactured goods
- Oxford Reference: fast-moving consumer goods
Newsletters
Books
- Gregory A. Sand: Encyclopedia of Merchandising: Fast-Moving Consumer Goods (1998)
- Davis Dyer, Frederick Dalzell, and Rowena Olegario: Rising Tide (2004)
- Chris Anderson: The Long Tail (2006)
- Joseph Kerry, Paul Butler: Smart Packaging Technologies for Fast Moving Consumer Goods (2008)
- David Towner: CPG 101 (2011)
- Meister Sandra: Brand Communities for Fast Moving Consumer Goods (2012)
- A. G. Lafley: Playing to Win (2013)
- Greg Thain: Store Wars (2012)
- Greg Thain: Fmcg (2014)
- Jimmi Rembiszewski and Peter Lorange: From Great to Gone (2014)
- Siem Haffmans, Marjolein van Gelder, Yvo Zijlstra, Ed Hinte: Products That Flow (2018)
- James F Richardson: Ramping your brand (2019)
- Kyle Huffstetler: The Entrepreneurโs Guide to Consumer Packaged Goods (2020)