Brand, Content, and Reach
The following is a framework I’ve developed and modeled from trying to find a complete stance on business needs.
Every business has three core needs: brand, content, and reach.
- No brand: no internal direction or reason for anyone to care.
- No content: no way for anyone to learn about your story.
- No reach: no one to find your content.
Businesses start with building a brand, then building out content, and then going for reach.
Customers and true fans work the other way. They come across you through reach efforts, make their way through your content, and become fans of your brand.
- A story worth telling
- Logo/identity design
- Design system
- Social media posts
- Blog posts