2020 Presidential Candidate Website Comparison

Planted 02020-01-10

In a race over power of a nation how do the players compare?

Metrics traced:

Candidate
URL
Homepage title
Homepage size
Sitemap size
Google index
Popup
Minimum donation default
Maximum donation default
Standard deviation of donation default
Web.dev basic metrics
WAVE errors
Campaign Fundraising
Logo HEX values
CMS

Candidates

Only candidates with $12,000,000+ in campaign fundraising were traced. In order of campaign fundraising as of January 10, 2020 as shown on opensecrets.org.

Donald Trump
Bernie Sanders
Elizabeth Warren
Pete Buttigieg
Tom Steyer
Joe Biden
Kamala Harris
Cory Booker
Amy Klobuchar
Andrew Yang
John Delaney

Homepage title

Home | Donald J. Trump for President
Bernie Sanders - Official Campaign Website
Elizabeth Warren
Pete Buttigieg for President - Official Campaign Website
Tom Steyer - Democrat for President in 2020
Joe Biden for President: Official Campaign Website
Kamala Harris For The People
Cory 2020
Amy Klobuchar for President: Let’s Get to Work!
Yang2020 – Andrew Yang for President
John Delaney for President | Focus on the Future

Homepage size

0.39 MB: Donald Trump
0.9 MB: Joe Biden
2.8 MB: Cory Booker
2.9 MB: Bernie Sanders
3.5 MB: Kamala Harris
3.6 MB: John Delaney
3.8 MB: Andrew Yang
4.3 MB: Elizabeth Warren
5.1 MB: Amy Klobuchar
5.9 MB: Pete Buttigieg
7.0 MB: Tom Steyer

URL

www.donaldjtrump.com (canonical not defined)
berniesanders.com (canonical not defined)
elizabethwarren.com (canonical not defined)
peteforamerica.com
www.tomsteyer.com
joebiden.com
kamalaharris.org
corybooker.com/homepage/
amyklobuchar.com
www.yang2020.com
www.johndelaney.com

Sitemap size

A sitemap is an offering of a map of a websites pages from the website itself, telling bots (like Google) what pages to add into (Google) search. I do find it interesting our top three in funding all provide no sitemap.

676: Tom Steyer
549: John Delaney
334: Andrew Yang
140: Cory Booker
92: Joe Biden
62: Amy Klobuchar
59: Pete Buttigieg
no sitemap: Donald Trump, Bernie Sanders, Elizabeth Warren, Kamala Harris

Google index

These are pages Google has crawled and added to Google search from a website.

14,700: Bernie Sanders
12,300: Elizabeth Warren
2,450: Joe Biden
1,530: John Delaney
981: Donald Trump
811: Tom Steyer
735: Pete Buttigieg
694: Cory Booker
494: Kamala Harris
487: Andrew Yang
213: Amy Klobuchar

This one may be a bit arbitrary if they A/B test popups based on specific conditions but it’s still interesting.

N/A: Donald Trump
N/A: John Delaney
Donate popup: Bernie Sanders
Donate popup: Elizabeth Warren
Survey popup: Pete Buttigieg
Donate popup: Tom Steyer
Email popup: Joe Biden
Donate popup: Kamala Harris
Donate popup: Cory Booker
Donate popup: Andrew Yang
Email & Donate popup: Amy Klobuchar

Minimum donation default

This means the lowest button on the first interaction I had with donation default buttons. It’s important to note this because I realized these defaults are A/B tested and are actually different than defaults you’ll see across the same candidates website — also interesting to note candidates use ActBlue and WinRed as companies to handle this A/B testing (I assume). And I believe WinRed increases donations much better than ActBlue does, but that’s for another time.

$25: Donald Trump
$15: Elizabeth Warren
$10: Andrew Yang
$5: Pete Buttigieg, Joe Biden, Kamala Harris, Cory Booker, Amy Klobuchar, John Delaney
$2.70: Bernie Sanders
$1: Tom Steyer

Maximum donation default

This means the largest button on the first interaction I had with donation default buttons.

$2,800: Donald Trump
$1,000: Bernie Sanders, Cory Booker
$500: Joe Biden
$250: Elizabeth Warren, Pete Buttigieg, Andrew Yang
$100: Kamala Harris, Amy Klobuchar
$50: Tom Steyer, John Delaney

Standard deviation of donation default

How spread out the donation defaults are from each defaults average.

923.99: Donald Trump
372.75: Cory Booker
336.74: Bernie Sanders
169.3: Joe Biden
87.04: Andrew Yang
85.74: Elizabeth Warren
85.60: Pete Buttigieg
34.73: Kamala Harris
34.73: Amy Klobuchar
17.86: Tom Steyer
17.45: John Delaney

Web.dev Performance

Measures: First Contentful Paint, First Meaningful Paint, Speed Index, First CPU Idle, Time to Interactive, Max Potential First Input Delay, Total Blocking Time.

79: Donald Trump
74: Joe Biden
64: Bernie Sanders
60: Amy Klobuchar
42: Andrew Yang
39: Kamala Harris
33: Pete Buttigieg
31: Tom Steyer
20: Cory Booker
23: John Delaney
3: Elizabeth Warren

Web.dev Accessibility

These checks highlight opportunities to improve the accessibility of a website. Although only a subset of accessibility issues can be automatically detected.

100: Andrew Yang
94: Cory Booker
92: Bernie Sanders, Tom Steyer, Kamala Harris
89: Elizabeth Warren, Joe Biden
88: Donald Trump
71: John Delaney
70: Pete Buttigieg
64: Amy Klobuchar

Web.dev Best Practices

These checks highlight opportunities to improve the overall code health of a website.

100: Bernie Sanders
85: Donald Trump, Kamala Harris
77: Elizabeth Warren, Pete Buttigieg, Joe Biden, Cory Booker, Andrew Yang
69: Tom Steyer, Amy Klobuchar, John Delaney

Web.dev SEO

These checks ensure that a page is optimized for search engine results ranking.

100: Bernie Sanders
98: Donald Trump, Elizabeth Warren
92: Pete Buttigieg, Kamala Harris, Andrew Yang
91: Joe Biden, Amy Klobuchar
89: Tom Steyer
84: John Delaney
83: Cory Booker

WAVE Errors

Number of identified accessibility and Web Content Accessibility Guideline (WCAG) errors.

0: Donald Trump, Bernie Sanders, Joe Biden
1: Tom Steyer, Andrew Yang
2: Kamala Harris
3: Cory Booker
4: Pete Buttigieg
15: Elizabeth Warren, John Delaney
36: Amy Klobuchar

Campaign Fundraising