Lukas Murdock https://lukasmurdock.com/ This is the website of Lukas Murdock, designer, developer, and marketer helping you do work that matters for people who care. https://lukasmurdock.com/safari-pinned-tab.svg https://lukasmurdock.com/safari-pinned-tab.svg da532c 2026-10-06T17:49:09.809Z Lukas Murdock Lukas@lukasmurdock.com https://lukasmurdock.com/ Tuesdays with Morrie tag:lukasmurdock.com,2020-12-19:/booklist/tuesdays%20with%20morrie 2025-08-03T04:00:00.000Z Tuesdays with Morrie

An Old Man, A Young Man and Life's Greatest Lesson

By Mitch Albom

Tuesdays with Morrie]]> 2025-08-03T04:00:00.000Z Thinking in Systems tag:lukasmurdock.com,2020-12-19:/booklist/thinking%20in%20systems 2023-12-03T05:00:00.000Z Thinking in Systems

A Primer

By Donella H. Meadows

Thinking in Systems]]> 2023-12-03T05:00:00.000Z Conquering the Electron tag:lukasmurdock.com,2020-12-19:/booklist/conquering%20the%20electron 2023-11-26T05:00:00.000Z Conquering the Electron

The Geniuses, Visionaries, Egomaniacs, and Scoundrels who Built Our Electronic Age

By Derek T. Cheung, Eric Brach

Conquering the Electron]]> 2023-11-26T05:00:00.000Z Mr. Penumbra's 24-Hour Bookstore tag:lukasmurdock.com,2020-12-19:/booklist/mr.%20penumbra's%2024-hour%20bookstore 2023-07-02T04:00:00.000Z Mr. Penumbra's 24-Hour Bookstore

A Novel

By Robin Sloan

Mr. Penumbra's 24-Hour Bookstore]]> 2023-07-02T04:00:00.000Z Wanting tag:lukasmurdock.com,2020-12-19:/booklist/wanting 2022-03-21T04:00:00.000Z Wanting

The Power of Mimetic Desire in Everyday Life

By Luke Burgis

Wanting]]> 2022-03-21T04:00:00.000Z The Millionaire Fastlane tag:lukasmurdock.com,2020-12-19:/booklist/the%20millionaire%20fastlane 2021-06-22T04:00:00.000Z The Millionaire Fastlane

Crack the Code to Wealth and Live Rich for a Lifetime

By MJ DeMarco

The Millionaire Fastlane]]> 2021-06-22T04:00:00.000Z The Machine Stops tag:lukasmurdock.com,2020-12-19:/booklist/the%20machine%20stops 2021-06-16T04:00:00.000Z The Machine Stops

By E. M. Forster

The Machine Stops]]> 2021-06-16T04:00:00.000Z How to Live on 24 Hours a Day tag:lukasmurdock.com,2020-12-19:/booklist/how%20to%20live%20on%2024%20hours%20a%20day 2021-06-04T04:00:00.000Z How to Live on 24 Hours a Day

The Complete Original Edition

By Arnold Bennett

How to Live on 24 Hours a Day]]> 2021-06-04T04:00:00.000Z The Manual tag:lukasmurdock.com,2020-12-19:/booklist/the%20manual 2021-06-02T04:00:00.000Z The Manual

A Philosopher's Guide to Life

By Sam Torode, Epictetus, Ancient Renewal

The Manual]]> 2021-06-02T04:00:00.000Z The Pragmatic Programmer tag:lukasmurdock.com,2020-12-19:/booklist/the%20pragmatic%20programmer 2021-05-31T04:00:00.000Z The Pragmatic Programmer

your journey to mastery, 20th Anniversary Edition

By David Thomas, Andrew Hunt

The Pragmatic Programmer]]> 2021-05-31T04:00:00.000Z The Coaching Habit tag:lukasmurdock.com,2020-12-19:/booklist/the%20coaching%20habit 2021-02-04T05:00:00.000Z The Coaching Habit

Say Less, Ask More & Change the Way You Lead Forever

By Michael Bungay Stanier

The Coaching Habit]]> 2021-02-04T05:00:00.000Z The Business of Expertise tag:lukasmurdock.com,2020-12-19:/booklist/the%20business%20of%20expertise 2021-01-07T05:00:00.000Z The Business of Expertise

How Entrepreneurial Experts Convert Insight to Impact + Wealth

By David C. Baker

The Business of Expertise]]> 2021-01-07T05:00:00.000Z Who Not How tag:lukasmurdock.com,2020-12-19:/booklist/who%20not%20how 2021-01-05T05:00:00.000Z Who Not How

The Formula to Achieve Bigger Goals Through Accelerating Teamwork

By Dan Sullivan, Dr. Benjamin Hardy

Who Not How]]> 2021-01-05T05:00:00.000Z How to Actually Change Your Mind tag:lukasmurdock.com,2020-12-19:/booklist/how%20to%20actually%20change%20your%20mind 2020-12-27T05:00:00.000Z How to Actually Change Your Mind

Rationality: From AI to Zombies Book 2

By Eliezer Yudkowsky

How to Actually Change Your Mind]]> 2020-12-27T05:00:00.000Z Map and Territory tag:lukasmurdock.com,2020-12-19:/booklist/map%20and%20territory 2020-12-19T05:00:00.000Z Map and Territory

Rationality: From AI to Zombies Book 1

By Eliezer Yudkowsky

Map and Territory]]> 2020-12-19T05:00:00.000Z Deep Work tag:lukasmurdock.com,2020-12-19:/booklist/deep%20work 2020-12-13T05:00:00.000Z Deep Work

Rules for Focused Success in a Distracted World

By Cal Newport

Deep Work]]> 2020-12-13T05:00:00.000Z The Culture Map tag:lukasmurdock.com,2020-12-19:/booklist/the%20culture%20map 2020-01-01T05:00:00.000Z The Culture Map

Breaking Through the Invisible Boundaries of Global Business

By Erin Meyer

The Culture Map]]> 2020-01-01T05:00:00.000Z Heroic Leadership tag:lukasmurdock.com,2020-12-19:/booklist/heroic%20leadership 2020-01-01T05:00:00.000Z Heroic Leadership

Best Practices from a 450-Year-Old Company That Changed the World

By Chris Lowney

Heroic Leadership]]> 2020-01-01T05:00:00.000Z Anything You Want tag:lukasmurdock.com,2020-12-19:/booklist/anything%20you%20want 2020-01-01T05:00:00.000Z Anything You Want

40 Lessons for a New Kind of Entrepreneur

By Derek Sivers

Anything You Want]]> 2020-01-01T05:00:00.000Z Manifesto for a Moral Revolution tag:lukasmurdock.com,2020-12-19:/booklist/manifesto%20for%20a%20moral%20revolution 2020-01-01T05:00:00.000Z Manifesto for a Moral Revolution

Practices to Build a Better World

By Jacqueline Novogratz

Manifesto for a Moral Revolution]]> 2020-01-01T05:00:00.000Z This Is Marketing tag:lukasmurdock.com,2020-12-19:/booklist/this%20is%20marketing 2020-01-01T05:00:00.000Z This Is Marketing

You Can't Be Seen Until You Learn to See

By Seth Godin

This Is Marketing]]> 2020-01-01T05:00:00.000Z The Meditations tag:lukasmurdock.com,2020-12-19:/booklist/the%20meditations 2020-01-01T05:00:00.000Z The Meditations

By Marcus Aurelius

The Meditations]]> 2020-01-01T05:00:00.000Z The Great Mental Models: General Thinking Concepts tag:lukasmurdock.com,2020-12-19:/booklist/the%20great%20mental%20models%3A%20general%20thinking%20concepts 2026-10-06T17:49:09.809Z The Great Mental Models: General Thinking Concepts

By Farnam Street

The Great Mental Models: General Thinking Concepts]]> 2026-10-06T17:49:09.809Z Quiet tag:lukasmurdock.com,2020-12-19:/booklist/quiet 2026-10-06T17:49:09.809Z Quiet

The Power of Introverts in a World that Can't Stop Talking

By Susan Cain

Quiet]]> 2026-10-06T17:49:09.809Z Atomic Habits tag:lukasmurdock.com,2020-12-19:/booklist/atomic%20habits 2026-10-06T17:49:09.809Z Atomic Habits

Tiny Changes, Remarkable Results : an Easy & Proven Way to Build Good Habits & Break Bad Ones

By James Clear

Atomic Habits]]> 2026-10-06T17:49:09.809Z The Order of Things tag:lukasmurdock.com,2020-12-19:/booklist/the%20order%20of%20things 2026-10-06T17:49:09.809Z The Order of Things

Hierarchies, Structures, and Pecking Orders

By Barbara Ann Kipfer

The Order of Things]]> 2026-10-06T17:49:09.809Z Surely You're Joking, Mr. Feynman! tag:lukasmurdock.com,2020-12-19:/booklist/surely%20you're%20joking%2C%20mr.%20feynman! 2026-10-06T17:49:09.809Z Surely You're Joking, Mr. Feynman!

Adventures of a Curious Character

By Richard P. Feynman

Surely You're Joking, Mr. Feynman!]]> 2026-10-06T17:49:09.809Z Designing Design tag:lukasmurdock.com,2020-12-19:/booklist/designing%20design 2026-10-06T17:49:09.809Z Designing Design

By Kenya Hara

Designing Design]]> 2026-10-06T17:49:09.809Z Talking to Strangers tag:lukasmurdock.com,2020-12-19:/booklist/talking%20to%20strangers 2026-10-06T17:49:09.809Z Talking to Strangers

What We Should Know about the People We Don't Know

By Malcolm Gladwell

Talking to Strangers]]> 2026-10-06T17:49:09.809Z The Brand Gap, Revised Edition tag:lukasmurdock.com,2020-12-19:/booklist/the%20brand%20gap%2C%20revised%20edition 2026-10-06T17:49:09.809Z The Brand Gap, Revised Edition

By Marty Neumeier

The Brand Gap, Revised Edition]]> 2026-10-06T17:49:09.809Z Tribes tag:lukasmurdock.com,2020-12-19:/booklist/tribes 2026-10-06T17:49:09.809Z Tribes

We Need You to Lead Us

By Seth Godin

Tribes]]> 2026-10-06T17:49:09.809Z Logo Design Love tag:lukasmurdock.com,2020-12-19:/booklist/logo%20design%20love 2026-10-06T17:49:09.809Z Logo Design Love

A Guide to Creating Iconic Brand Identities

By David Airey

Logo Design Love]]> 2026-10-06T17:49:09.809Z Identity Designed tag:lukasmurdock.com,2020-12-19:/booklist/identity%20designed 2026-10-06T17:49:09.809Z Identity Designed

The Definitive Guide to Visual Branding

By David Airey

Identity Designed]]> 2026-10-06T17:49:09.809Z Designing Brand Identity tag:lukasmurdock.com,2020-12-19:/booklist/designing%20brand%20identity 2026-10-06T17:49:09.809Z Designing Brand Identity

An Essential Guide for the Whole Branding Team

By Alina Wheeler

Designing Brand Identity]]> 2026-10-06T17:49:09.809Z The Little Know-It-All tag:lukasmurdock.com,2020-12-19:/booklist/the%20little%20know-it-all 2026-10-06T17:49:09.809Z The Little Know-It-All

Common Sense for Designers

By Silja Bilz, Robert Klanten, Michael Mischler

The Little Know-It-All]]> 2026-10-06T17:49:09.809Z Smarter Faster Better tag:lukasmurdock.com,2020-12-19:/booklist/smarter%20faster%20better 2026-10-06T17:49:09.809Z Smarter Faster Better

The Transformative Power of Real Productivity

By Charles Duhigg

Smarter Faster Better]]> 2026-10-06T17:49:09.809Z The Decision Book tag:lukasmurdock.com,2020-12-19:/booklist/the%20decision%20book 2026-10-06T17:49:09.809Z The Decision Book

Fifty Models for Strategic Thinking

By Mikael Krogerus, Roman Tschäppeler

The Decision Book]]> 2026-10-06T17:49:09.809Z Value Proposition Design tag:lukasmurdock.com,2020-12-19:/booklist/value%20proposition%20design 2026-10-06T17:49:09.809Z Value Proposition Design

How to Create Products and Services Customers Want

By Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith

Value Proposition Design]]> 2026-10-06T17:49:09.809Z Stop Stealing Sheep & Find Out how Type Works tag:lukasmurdock.com,2020-12-19:/booklist/stop%20stealing%20sheep%20%26%20find%20out%20how%20type%20works 2026-10-06T17:49:09.809Z Stop Stealing Sheep & Find Out how Type Works

By Erik Spiekermann, E. M. Ginger

Stop Stealing Sheep & Find Out how Type Works]]> 2026-10-06T17:49:09.809Z The E-Myth Revisited tag:lukasmurdock.com,2020-12-19:/booklist/the%20e-myth%20revisited 2026-10-06T17:49:09.809Z The E-Myth Revisited

Why Most Small Businesses Don't Work and What to Do About It

By Michael E. Gerber

The E-Myth Revisited]]> 2026-10-06T17:49:09.809Z 1984 tag:lukasmurdock.com,2020-12-19:/booklist/1984 2020-12-24T05:00:00.000Z 1984

By George Orwell

1984]]> 2020-12-24T05:00:00.000Z Brave New World tag:lukasmurdock.com,2020-12-19:/booklist/brave%20new%20world 2026-10-06T17:49:09.809Z Brave New World

By Aldous Huxley

Brave New World]]> 2026-10-06T17:49:09.809Z When Breath Becomes Air tag:lukasmurdock.com,2020-12-19:/booklist/when%20breath%20becomes%20air 2026-10-06T17:49:09.809Z When Breath Becomes Air

By Paul Kalanithi

When Breath Becomes Air]]> 2026-10-06T17:49:09.809Z Sapiens tag:lukasmurdock.com,2020-12-19:/booklist/sapiens 2026-10-06T17:49:09.809Z Sapiens

A Brief History of Humankind

By Yuval Noah Harari

Sapiens]]> 2026-10-06T17:49:09.809Z New Thinking tag:lukasmurdock.com,2020-12-19:/booklist/new%20thinking 2026-10-06T17:49:09.809Z New Thinking

From Einstein to Artificial Intelligence, the Technology and Science That Transformed Our World

By Dagogo Altraide

New Thinking]]> 2026-10-06T17:49:09.809Z The Design of Everyday Things tag:lukasmurdock.com,2020-12-19:/booklist/the%20design%20of%20everyday%20things 2026-10-06T17:49:09.809Z The Design of Everyday Things

Revised and Expanded Edition

By Don Norman

The Design of Everyday Things]]> 2026-10-06T17:49:09.809Z Permanent Record tag:lukasmurdock.com,2020-12-19:/booklist/permanent%20record 2026-10-06T17:49:09.809Z Permanent Record

By Edward Snowden

Permanent Record]]> 2026-10-06T17:49:09.809Z Pre-Suasion tag:lukasmurdock.com,2020-12-19:/booklist/pre-suasion 2026-10-06T17:49:09.809Z Pre-Suasion

A Revolutionary Way to Influence and Persuade

By Robert Cialdini

Pre-Suasion]]> 2026-10-06T17:49:09.809Z Outliers tag:lukasmurdock.com,2020-12-19:/booklist/outliers 2026-10-06T17:49:09.809Z Outliers

The Story of Success

By Malcolm Gladwell

Outliers]]> 2026-10-06T17:49:09.809Z Influence tag:lukasmurdock.com,2020-12-19:/booklist/influence 2018-04-02T04:00:00.000Z Influence

The Psychology of Persuasion

By Robert B. Cialdini, PhD

Influence]]> 2018-04-02T04:00:00.000Z Blink tag:lukasmurdock.com,2020-12-19:/booklist/blink 2017-07-19T04:00:00.000Z Blink

The Power of Thinking Without Thinking

By Malcolm Gladwell

Blink]]> 2017-07-19T04:00:00.000Z